OUR STORY
What do you get when you bring together an ad agency veteran and someone with years of client side experience? The DFlash Girls!
Both of us were pretty much born marketers (Laura’s favorite word in kindergarten? “Communications”! And Sara gave Sassy magazine its name at the tender age of 12!),
We’ve worked for some of the biggest brands in the world, developed some of the most memorable campaigns, and know what it’s like to carry great responsibility on our shoulders. We’ve done it all with poise and with a no-challenge-is-too-great (or small) attitude. We’ve always thought that digital media is amazing, but we’ve never just gravitated toward shiny new objects. We prefer to look at tech in a unique way—from a business perspective.
We first met back in 2009, at an Advertising Women of New York (AWNY) committee meeting. Thrown together, we were tasked with creating an event that spoke to the changing world of media and technology… so, of course we nailed it.
DigitalFlashNYC was born in a Starbucks next to Grand Central Station on October 16, 2009. We met to chat about the idea of starting a business, throwing events, and the current state of the advertising and marketing world. We decided to throw our first event on December 3 (only six weeks later), came up with our company name (there’s a great story behind that; invite us for a cocktail and we’ll tell you), and, with all our great ideas and energy – we just went for it.
We went on to create some of the most memorable special digital events in New York. The key to their success, we believe, was that we kept the events simple by focusing on the most important things—networking and learning. We can now proudly boast that we’ve had people from well-known companies like PepsiCo, TV Guide, ESPN and Mashable speak on our event panels.
We also began to attend every networking event we could find, from tech events to fashion, real estate to startups, and everything in between. We did this at least four days a week, every week, for one year. As a result, we got to know almost everyone in digital, building relationships with great brands and tech companies. We simply became the “DFlash Girls,” because everyone would see us together at every event. DFlash—the brand is about Laura and Sara, two girls you know and love, authentic, fun, smart, and savvy.
The agency DigitalFlashNYC is built on relationships, risk taking, and the desire to shake up the marketing and advertising world with awesome strategy and technology, one unique project at a time. We combine everything we’ve learned from our past careers to solve IT, whatever the challenge may be. We’ve worked with clients big and small and stand by our ability to solve any marketing problem, creating a strategy that is client-specific, forward-thinking, and, most important, effective! It’s a wild and crazy time to be in the world of digital. Join us; you’ll have some fun!
